Global property data and analytics provider PriceHubble has joined the Equity Release Council as an associate member as the role of technology and data in the UK’s later life sending sector steps up a gear.

Operating across 11 countries including the UK, France, Germany, Japan and the US, PriceHubble specialises in B2B solutions that deliver property valuations and market insights to financial services and real estate firms.

Its membership signals a deeper alignment with the equity release sector’s push toward improved consumer outcomes through smarter use of data.

CRUCIAL ROLE

Jim Boyd, CEO of the Equity Release Council, said: “Data plays a crucial role in the later life lending industry, with customers relying on advisers and providers to make accurate and long-term decisions based on the anticipated value of their homes.

“We are therefore delighted to welcome PriceHubble into membership, as their international insights and innovative approach will help to continue to grow a resilient market in the UK.”

PriceHubble’s expertise is expected to support advisers, funders, and providers in streamlining administrative processes and enhancing the customer experience, particularly in areas such as property pre-qualification.

DIGITAL DEMAND

The move comes amid rising demand for digital solutions in the equity release market, which is under increasing pressure to modernise.

Mark Cunningham (main picture), managing director of PriceHubble, added: “With 22 million people over 50 in England alone, the UK has a significant and growing later life lending market.

“We are therefore pleased to join the Equity Release Council and position ourselves to use our high-quality data-driven insights to support the businesses in this important sector, as well as the customers they serve.”