Premier Asset Finance has announced the appointment of two new business development managers as part of its strategic push to expand its regional footprint.
Daisy Price will cover the Kent and Sussex territories, while Roberto Pall takes on responsibility for the West Midlands.
The move reflects continued growth at the firm, which recently passed a £1bn lending milestone and now supports more than 2,500 small and medium-sized businesses across the UK.
A subsidiary of Paragon Banking Group, Premier Asset Finance has seen growing demand for its tailored funding solutions, prompting the creation of Price’s new role in the South East.
Price (main picture) joins the company with more than 10 years’ experience in asset and motor finance. She previously held roles at Blue Motor Finance and Close Brothers, bringing with her an extensive client network and sector expertise.
Pall, who will focus on the West Midlands, arrives with a background in risk, underwriting and client relationship development. He most recently worked in HSBC’s large corporate real estate finance team, specialising in complex transactions for mid-market and SME clients.
Price said: “I was drawn to Premier because of their flexibility in funding and their genuine commitment to supporting customers in the way that works best for them.
“The collaborative culture here is fantastic – everyone wants each other to succeed. Already, my pipeline is looking very busy, which shows the clear demand from businesses looking to invest and grow.
“It’s reaffirmed what I already knew – Premier offers a highly attractive proposition to SMEs looking to scale.”
Pall added: “I’m looking forward to bringing my experience into a performance-driven, client-focused environment and continuing to support businesses with the right asset finance solutions.”
Ken McKeating, managing director at Premier Asset Finance, said the new hires demonstrate the firm’s continued investment in regional support for SMEs.
“We’re thrilled to welcome Daisy and Roberto to the team – their experience, energy and customer-first mindsets align perfectly with our values,” he said.
“As we continue to expand our reach, having someone of Daisy’s calibre covering Kent and Sussex ensures we’re well-positioned to support even more businesses with tailored finance solutions.
“Likewise, Roberto’s well-rounded background in credit, risk, and client relationships makes him a fantastic addition to the team.”
