Pink smashed its own record for life sales at the end of last year, for the third time in 12 months.

It beat the previously recorded highest month by 9%.

The firm said made a deliberate move last year to continue to improve its protection proposition and members’ training programme.

Mark Graves, director of Pink network, said: “Ending the year with another record month proves the advisers in Pink understand the importance of providing their clients with protection and helping to close the protection gap. We thought the previous record was an outstanding achievement but this increase eclipses it.

“Of course it couldn’t have been done without the five members of our life panel who have worked with us to provide our members with the tools they need to grow their business. We will continue to work and invest in the network and our members throughout 2013. It is then down to members to use what we provide in order to succeed and at the end of 2012 we saw the evidence that they’re doing just that.”