Mortgage and insurance network Pink says life assurance and protection sales in at the end of July are double what they were in January.

Sales have risen steadily ever since Pink introduced their panel of five life providers at the beginning of the second quarter. The current five providers on the panel are PruProtect, Bright Grey, Aviva, Legal & General and LV=.

Pink and the five life providers offered training to all advisers in Pink on both the products and the best way of selling them. Pink claims this strategy means advisers have the confidence in talking to clients from a wider perspective other than just selling life assurance in connection with a mortgage.

Mark Graves, sales director for Pink, said: “There are a number of reasons for bringing in the panel: By providing training through workshops we have helped advisers focus on their existing clients the extra knowledge gained has re-enforced the importance of making regular contact with clients while our panel provides a wide range of benefits to advisers and clients alike.