Personal Touch has appointed the Market Harborough Building Society (MHBS) to its mortgage panel.

Market Harborough Building Society was established in the south Leicestershire town of Market Harborough in 1870. It now has assets exceeding £417m, nearly 50,000 savings customers and almost 5,000 mortgage customers.

Neil Hoare, head of lending at Personal Touch, said: “The appointment of Market Harborough to our mortgage panel brings with it a lender who has both the expertise and a common-sense, flexible approach to underwriting which will greatly support our mortgage proposition and really help members meet their client’s growing needs.

“It’s no surprise that the building society sector now accounts for over 20% of lending in the UK considering their approach to affordability through detailed assessment of a client’s circumstances.

“With MMR approaching, it’s essential that our members have experts to talk to on a day to day basis to help them. Working closely with lenders such as Market Harborough gives us confidence on meeting the exacting standards customers expect of our advisers now and in the future.”

Louise Bunce, head of sales & marketing at MHBS, added: “Intermediaries are an increasingly important part of our business as they understand the benefit that personal service & bespoke underwriting can bring to their clients.

“Personal Touch has an ethos of putting the consumer at the heart of everything they do & we think together with their professional standards and exceptional service means they are a perfect partner for us.”