Max Wright has been made permanent CEO of Personal Touch.

This follows his successful period as interim CEO role since February and non-executive directorship since 2009.

Wright said: “I am excited and delighted to take on the challenge of leading Personal Touch, who uniquely are passionate about delivering high-quality advice to consumers.

“It’s a great time to take on the role as we have seen six months of positive member growth, which is an outstanding result.

“We will continue to build on our goal of ensuring our community improves the financial well-being of our consumers and on delivering a high-quality service proposition for our members.”

Karen Pearson, HR director, said: “Max’s in-depth experience of advice models and financial services, as well as his detailed knowledge of Personal Touch will serve our community very well at a time of great change in the industry.”