LifeSearch has announced its technology and advice partnership with online pension provider, PensionBee, to help consumers get protected.

Powering PensionBee’s newly launched direct-to-consumer protection insurance offering, LifeSearch will provide a fully digital ‘buy and apply now’ journey, along with access to the LifeSearch advisers for those consumers who require advice or have queries and need guidance. The exclusive partnership has been agreed initially over a five-year period.

Together, LifeSearch and PensionBee hope to support pension savers to protect the life they love and give peace of mind from any future financial shocks that may impact their income such as sickness, injury or death.

This follows the launch of ‘Powered by LifeSearch’ earlier this year, enabling partner brands to offer digital protection journeys by leveraging its new proprietary technology-led solution coupled with the specialist advice offering that spans the broker’s 25-year heritage.

Debbie Kennedy, chief executive at LifeSearch, said: “With our shared values and likeminded approach to empowering our customers, we are delighted to partner with PensionBee. Their use of smart technology combined with dedicated customer service, is very much in line with our hybrid digital-first approach, supported offline by our team of expert advisers.

“With our ambitions to grow the protection market, particularly among younger consumers, and to embrace technology in our sector, this is a fantastic opportunity to support PensionBee’s customers with a seamless online journey, improving access to expert advice and most importantly, feel assured they have found the best cover that is right for them and their needs.”

Romi Savova, chief executive at PensionBee, added: “Pensions and life insurance go hand-in-hand, providing savers and their loved ones greater financial security for the future. While a pension can help savers meet their costs in retirement, life insurance is an essential step in helping prevent financial difficulties that can arise from an unexpected passing.

“Yet, despite their importance, pension and life insurance products can often be seen as inaccessible and complex or overlooked until much later on in life.

“Our new partnership with LifeSearch aims to make planning ahead as easy as possible, so our customers are able to consider protection from the start of their saving journey, creating a future of financial freedom for all, whatever their aspirations.”