General Insurance (GI) firm Paymentshield is investing in technology to to help advisers fight the economic impact of Covid-19 and return to growth.

Paymentshield is opening what it has described as its “war chest”,  to empower advisers to make data-led decisions, better support their customers and maximise the opportunities resulting from shifting market trends.

This year, it has planned improvements to its home insurance quote journey, indexed broker FAQs, use of chatbot technology, and platform Adviser Hub.

Paymentshield has over 78,000 registrations on its Adviser Hub, which is used by advisers to manage their GI performance online. Last year, those users logged in and transacted on its platform 563,914 times.

In February 2021, Paymentshield plans to launch its adviser chatbot with tech provider Helpshift to further improve adviser’s user experience. The omnichannel chatbot technology will provide advisers with “instant” answers to queries and will be seamlessly integrated with a live chat functionality to enable contact centre staff to handle complex queries.

Rob Evans (pictured), Paymentshield’s CEO, said: “We will continue to develop and enhance our technology and lead the way in delivering new innovations to the adviser market.

“Although 2020 will go down as a year to forget for most, it was also a year when we witnessed the best of people. The adviser community demonstrated huge resilience by pulling together, going above and beyond for customers and supporting one another.

“We want to use technology not just to enable individual advisers to deliver more value for their business and enhance customer support, but to bring people together and create a community from which collectively advisers can grow and learn GI best practice.

“We are hoping that by bringing forward our tech investment we can boost advisers’ confidence to continue doing what they do best: delivering true value to their customers.”