Paymentshield says sales momentum has continued to build through 2025, with new business volumes on track to rise by more than 15% year on year.

The general insurance provider expects new business to be up by over 15% by the end of the year compared with 2024, reflecting what it describes as a growing emphasis among advisers on the value of general insurance within their overall proposition.

The uplift aligns with findings from Paymentshield’s Adviser Survey, conducted in June 2025, which found that 83% of the 485 advisers surveyed intend to increase the volume of general insurance they write over the next 12 months.

The update comes alongside confirmation of a senior appointment within Paymentshield’s distribution team. Nasar Hussain has taken on the role of associate director of intermediated household.

Hussain (pictured) moves into the position from his previous role as head of national accounts. He brings close to 20 years’ experience in the mortgage sector, including seven years working as a mortgage adviser, giving him what Paymentshield describes as a strong understanding of the challenges and opportunities facing advisers and networks.

In his new role, Hussain will focus on strengthening collaboration with external partners, including networks, mortgage clubs and advisers, supporting them throughout their general insurance journey.

His appointment follows the departure of Emma Green, who leaves Paymentshield after almost 20 years, having most recently served as director of distribution.

During her tenure, Green played a central role in shaping the firm’s sales function and contributed to the development of initiatives including Paymentshield’s fully integrated general insurance offering and its Refer & Protect proposition.

Colm Tully, commercial director at Markerstudy Distribution, Paymentshield’s parent company, said: “It’s been an exceptionally strong year for our sales team and really cements the fact that advisers are increasingly looking to strengthen their service offering through general insurance.

“We’re excited to welcome Nasar to the role, and we’re confident he’ll drive this momentum even further into 2026, helping to support advisers to either sell GI themselves or refer to Paymentshield.

“We’d also like to thank Emma for her outstanding contribution over the past two decades and wish her every success in her next chapter.”

Earlier this year, Paymentshield announced a refreshed business development structure, doubling the size of its national account management team to support closer relationships with key partners.

The changes also included the creation of dedicated sub-teams aligned to key networks to provide more targeted support. Paymentshield said these teams remain unchanged and continue to provide advisers with the guidance and expertise they rely on.