Pancredit, a provider of software solutions for lenders, has appointed Ben Blackwood to the position of sales manager.

He is tasked with expanding Pancredit’s core markets within consumer lending and motor finance. He will also identify and generate new business opportunities to broaden the depth of the firm’s customer base.

Prior to his role at Pancredit, Ben has Blackwood positions at Hobs Exchange Ltd, Cull Micro Imaging and The EDM Group.

He said: “This is an exciting time to join Pancredit, as consumer confidence continues to increase, there will be more demand for intelligent systems that can control responsible lending, enabling the company to diversify into new markets. Pancredit has built an excellent reputation over its 25 years in business and I look forward to contributing to its future success and expanding its reach within core areas of the consumer lending market.”

Graham Donald, managing director of Pancredit, added: “The success of Pancredit over the last two years is testament to the hard work of the team to deliver an outstanding service. This combined with the Equiniti investment has enabled us to put in place an ambitious growth strategy for the year ahead.

“Ben brings a wealth of knowledge and a proven track record of success with him which will help us to achieve our targets and bolster our position in the market.”