Panacea Adviser has unveiled a major upgrade of its website, which includes a complete refresh of the site and the addition of a range of new services and features.

Users can now use the site’s ‘Preference Centre’ to customize the information they wish to see on the home page – including news updates – as well as through the regular twice-weekly Bento bulletins they receive.

The aim has been to ensure that users of the site will now be able to see at a glance any new content that has been added. Comments added on any part of the site will ensure this content is ‘bounced’ back up the news feed so the focus is always on up-to-date interaction. All users are now able to add their own comments to news, blogs and feature articles.
As a whole the site is broken down into four main areas with content fitting under the following categories:

• Tools & resources – an area where information about financial services products can be found all in one place.
• The Panacea Academy – a centralised area where advisers can get learning and development support.
• Industry events – where advisers and paraplanners can view both forthcoming events by Panacea partners, and an array of webcasts & webinars.
• The all new Better Business zone – contains support-related information and materials to help the community more effectively run their businesses, including business development, marketing, social media, guides & white papers, and assistance with finding a paraplanner.

The firm said there has also been a significant amount of new information and resources placed in the Mortgage Zone dedicated to those advisers active in the mortgage sector.

Derek Bradley, CEO of Panacea Adviser, said: “In this update of the Panacea site, alongside our annual refresh we have decided to add a host of new features and to improve interactivity for users as well as making the site much easier to navigate. Our focus with this upgrade of the site has been on providing up-to-date information as well as ensuring new content is readily visible from the home page; we are also ensuring users can have a full individual customisation of the home page and the regular newsletters they receive via our Bento bulletins. This can now be done through the Preference Centre which allows site visitors to make their choices about the areas of most interest to them.

“We have also simplified the site navigation essentially splitting content into four main areas and housing all existing content under those headings. This means advisers and paraplanners will be able to easily access the wealth of support and resources we, and our partners, provide to them. Ease of navigation has been at the heart of this project as has the need to develop our overall offering much more in line with the social media revolution – users will now have all the relevant news feeds on their home page and be informed immediately whenever new content is added.

“Finally, we have also developed a ‘mobile’ version of the site which will make it much more accessible to advisers and paraplanners who are ‘on the go’ and has been designed to ensure ease of use on mobile phones and tablet devices. We will shortly be announcing the launch of our mobile site which will ensure that, wherever our users might be, they can always access Panacea Adviser and benefit from the wealth of support and resources available to them.”