Kelly Iles has joined OSB Group as group customer & Consumer Duty director.

In the newly created role, Iles (pictured) will have responsibility for ensuring all customers across the group remain a central focus as well as supporting the businesses ambitions.

She will report directly into Jon Hall, group managing director for OSB Group.

With over 25 years’ experience, Iles has held a number of senior roles across financial services and the energy sector, specialising in customer experience, digital transformation and customer journey management.

Iles said: “I’m delighted to join OSB Group at such an exciting time and through initial interactions I can already see a clarity of strategy and a real desire from colleagues around the business to ensure customers receive the right outcomes.

I” am incredibly passionate about inspiring others to identify opportunities to improve the overall customer experience, delivering the right improvements that will make a difference to the lives of our customers.

“I’m also eager to harness the shared intent of colleagues around the business as we collectively build and embed a future proofed customer agenda which will positively impact all customers.”

Hall added: “Positive customer outcomes are absolutely vital and central to everything we do and with Kelly onboard I’m confident with her wealth of expertise across strategy, delivery and insight that we will continue to innovate and adapt our service to meet the multiple and sometimes complex needs of our customers.

“Kelly is joining us at a pivotal time and her proven track record in transformational delivery and experience in helping build a future proofed customer agenda will be key milestones in helping our customers, colleagues and communities prosper.”