An online mortgage broker, Haysto, has this week launched for customers who don’t fit the high-street mould.

Founded in the first quarter of 2020 as an online aggregator for the specialist mortgage market, Haysto soft launched in Q4 later that year. Since then the company has helped customers secure a mortgage who were previously turned down.

Haysto is looking to hire 75 new team members by the end of 2022, and include roles for mortgage brokers, insurance advisers, case managers and sales support. All positions have the option to work remotely or from Haysto’s office in central Norwich.

It has launched as an Appointed Representative (AR) with HLPartnership.

Jonathan Moulton, Haysto co-founder and CEO, said: “2021 has seen us rapidly grow, and building upon this we are now launching as an online brokerage under HLP with an initial team of 25 and a headcount plan of 100 in the next 18 months.”

“We engaged all major networks in the UK – as well as several smaller players – and after an extensive selection process chose to work with HLP as we found them to be most strategically aligned to Haysto’s vision for the specialist mortgage market, with a technology focus and being best positioned to support a rapidly growing company such as ourselves.”

Chris Tanner CEO of HL Partnership, added: “Haysto’s innovative platform, growth plans and passion for empowering the customer while not being afraid to challenge the status quo is a great cultural fit for HLP. We’re delighted to be a partner in the next phase of their journey and look forward to helping them achieve great customer outcomes for their chosen market sector.”