Grey Matter Marketing Solutions is offering a range of online training courses for marketing professionals who work in the mortgage and specialist lending sectors.

The consultancy firm recently launched by Jeff Knight has also launched a new mentoring service and a custom programme for senior marketers, known as Sounding Board.

The new training courses complement existing courses and are designed to give marketing teams insight into a complex and dynamic market. The new online courses cover the following areas:

• Best practice B2B marketing – an insight into psychographics and cognition marketing.
• Marketing optimisation – covering sales funnels, segmentation through to real time personalisation.
• The Art Of self-promotion – how marketers can make their mark in the workplace

Knight (pictured) said: “After delivering a range of bespoke training this year, feedback showed a demand for more online training. This allows course content to be consumed on demand to suit the viewer and are delivered through a secure standalone training platform.

“The world has changed at a fast pace. Therefore, to compliment the courses I have introduced a mentoring programme for marketers, to help stay ahead of new trends and mortgage market changes. The Sounding Board is unique and is designed to give an extra set of ears to senior marketers.”