OneFamily has appointed Guy French as its corporate and customer strategy director.

He will report to CEO Simon Markey, and oversee areas including brand, corporate communications, customer strategy and data & insight. He will also join the OneFamily executive team.

French has nearly 30 years’ of financial services knowledge, with extensive experience in strategy, planning and change delivery in the financial services sector. His previous roles have included lead architect and head of the design authority at Northern Rock, head of business architecture at Barclays and head of design authority at the Co-operative Banking Group

Markey said: “This appointment further enhances our leadership and strategy capabilities. Guy will play a vital part in guiding the future direction of the business, translating strategies into actionable and quantitative plans.”

French added: “I am delighted to join OneFamily as corporate and customer strategy director. As a relatively newly formed business, with ambitious growth plans and a great culture, I am looking forward to having the opportunity to use my knowledge to help develop the business, its products and increase value for its members.”