OneDome, the housing and fintech business, has acquired Mortgage Intelligence Limited, Life and Easy Limited, and Mortgage Next Network Limited from Connells Group, marking a substantial expansion of its intermediary footprint across the UK.
The deal brings more than 550 brokers into the enlarged group, which will now arrange over £10 billion of mortgages a year. The acquisition positions OneDome among the largest mortgage intermediaries in the country.
A LONG-ESTABLISHED NETWORK
Mortgage Intelligence, founded in 1996, is regarded for its compliance standards, customer-focused ethos and close-supported broker model. Its networks, including Mortgage Next and Life and Easy, have built a reputation for steady performance and strong relationships with intermediaries nationwide.
The acquisition follows the recent launch of OneDome Growth Partners, a technology-led mortgage and protection network intended to help advisers grow their businesses while navigating increasingly complex systems and data requirements.
The network offers qualified lead generation, access to the group’s DealRoom platform and exclusive rights to promote OneDome’s HomeBuyer Service, which combines mortgage advice, conveyancing and case administration.
SCALING UP FOR DEMAND
Babek Ismayil (pictured), founder and chief executive of OneDome, said the acquisition represented a pivotal moment for the business, particularly as it prepares for a national marketing push.
He said: “This acquisition is strategically important for us. Recently, we announced a £7.5 million TV campaign to promote our HomeBuyer Service nationwide. We will need hundreds of brokers to service the demand generated by this campaign. This acquisition gives us the scale and foundation for that growth.”
He added that OneDome had originally expected to reach 500 brokers by the end of 2026, but now expected the figure to exceed 750.
CONNELLS GROUP BACKS NEW OWNERSHIP
Adrian Scott, chief lender services officer at Connells Group, said the firm was pleased to conclude the transaction and expressed confidence in the future of the networks under OneDome’s ownership.
He said: “The three appointed representative networks are well established businesses with experienced teams and strong broker relationships, and we wish them continued success as they move forward under new ownership.”
A BROADER PROPERTY ECOSYSTEM
For OneDome, the deal marks a further step towards its ambition of building a fully connected property ecosystem spanning search, mortgage brokerage, conveyancing, insurance and wealth management. The company said the expanded group would be better positioned to offer an integrated customer journey at scale.
KPMG Corporate Finance acted as financial adviser to Connells Group on the sale.
