One Mortgage System (OMS) has partnered with Uinsure to create an integrated insurance experience.

The partnership includes a full system integration that will enable OMS users to access the UinsureCX platform to generate automated insurance quotes to their customers, as well as providing greater understanding around the need for insurance at key moments within the mortgage journey, such as at application, offer and exchange.

UinsureCX can track an individual’s mortgage progress and provide fully automated communications at the most relevant time of the mortgage cycle. It also absorbs data such as mortgage circumstances, e.g. ‘new build’ or ‘remortgage’, to deliver dynamic, contextual content at the right time, and provides the ability for mortgage customers to purchase insurance digitally.

Neal Jannels, managing director of One Mortgage System (OMS), said: “As a leading force within the Insurtech marketplace, Uinsure is transforming the way insurance is provided in the intermediary market and its data-driven strategy to provide personalised and precise insurance quotes as clients move through the mortgage journey aligns perfectly with our customer-centric approach.

This is a partnership which will undoubtedly prove hugely beneficial to our users and their clients as they look to remove the hurdles which can sometimes hamper these vital conversations.”

Lauren Bagley (pictured), chief partnership and marketing officer at Uinsure, added: “We’re bringing embedded insurance to life and making insurance more relevant by enabling intermediaries to consistently offer cover to their clients as soon as it becomes a need.

“Our new partnership allows us to significantly scale access to UinsureCX as our industry-leading technology can now be utilised by the strong network of firms who use the OMS platform.”