It comprises new and improved decision-making technology, research and analytical tools, and an expanded team of three.

OC Client Services offers intermediaries a defined point of contact for obtaining lending decisions-in-principle, the issuance of terms, transaction liaison and for product and process advice. It also provides market intelligence-gathering capabilities for the lender’s sales, marketing and risk teams.

The move reflects Omni Capital’s growing distribution through a broader intermediary spectrum that now includes brokers, distributors, family offices, boutique property consultants and wealth advisers. t across its full range of real estate funding options.

OC Client Services is managed by John Craig who reports to Martin Gilsenan, sales director. Craig previously held sales liaison roles at a number of brokerage firms and specialist mortgage lenders.

Stephen Palfreeman specialises in technology-led marketing solutions. Chief among his responsibilities is data collection and analysis. Utilising the capabilities of SalesForce – the team’s customer relationship management platform – Palfreeman will collate and disseminate sales intelligence while simultaneously managing the client communications programme.

Joining OC Client Services at the beginning of March, Andy Reeder has worked with brokers and advisers in a sales desk capacity. In his new role with OC Client Services, Reeder will support Craig to ensure a rapid turnaround of decisions-in-principle and term sheet issuance.

Colin Sanders, Omni Capital’s CEO, said: “A vital part of our offering is that our clients should be able to contact us easily, without fuss and to receive the answers they need. Our new, enhanced service function will ensure this remains the case as we continue to widen our distribution.

“Whilst there is a clear place for technology in short-term property lending, I’ve remained convinced of the over-riding importance of personal communication. That’s why we’re investing in high-calibre personnel who understand the meaning of service and how it can help set Omni Capital truly apart.”