Nucleus Commercial Finance appoints regional sales director

Published on

Nucleus Commercial Finance has expanded its asset based lending team (ABL) in Yorkshire, with the appointment of Riana Azam as regional sales director.

Azam (pictured) has 14 years’ industry experience and will be central to developing Nucleus’ ABL proposition in this region.

She joins Nucleus from Metro Bank where she was business development director, covering the north of England. In this role, she was not only responsible for building the bank’s northern presence, which included supporting the opening of the Manchester store and running its women in business networking events, but also providing funding to SMEs with a focus on their working capital requirements.

Azam started her career in the invoice finance team at RBS, managing a portfolio of 80 clients across Yorkshire and the North East. After seven years at RBS, she moved to Santander, working for the ABL new business unit, where she was responsible for growing the book organically.

Joining Nucleus as regional sales director, Azam will be based in Leeds and will be responsible for expanding Nucleus’ proposition in Yorkshire, with a focus on the debt funding and VC space.

She said: “This is an exciting move as Nucleus Commercial Finance has an excellent reputation of driving innovation in the asset based lending industry. Having grown up in Yorkshire, I’m committed to supporting businesses in the area and I’m looking forward to working with the team to support the local market and to champion the Northern Powerhouse.”

Chirag Shah, CEO, Nucleus Commercial Finance, added: “Riana brings many years of experience in the industry, having worked at several large banks. She will be central in supporting the expansion of Nucleus in Leeds and the surrounding areas, and her appointment further demonstrates our ambitious plans to diversify as a business and provide more flexible finance solutions to businesses in a traditionally underserved part of the country.”

Latest POLL

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

Square 1 Media announces May Mortgage Market Debate

Square 1 Media is to hold its next Mortgage Market Debate on Wednesday, 21 May,...

Coventry BS maintains status as one of the best workplaces

Coventry Building Society has been named one of Great Place to Work's UK’s Best...

Atom bank breaks Near Prime record

Atom bank has reported another record-breaking month for Near Prime activity. Over the course of...

Berkeley Alexander appoints new BDM

General insurance provider Berkeley Alexander has announced the appointment of Grant Robinson as a...

Other news

Lenders must step up on high LTV products

Things are on the up for borrowers with a smaller deposit. The financial information...

Square 1 Media announces May Mortgage Market Debate

Square 1 Media is to hold its next Mortgage Market Debate on Wednesday, 21 May,...

Coventry BS maintains status as one of the best workplaces

Coventry Building Society has been named one of Great Place to Work's UK’s Best...