CLS Money have joined up with Nivo to provide its customers with a fully branded ‘white labelled’ app for progressing mortgage applications and to digitise its end to end sales process.

CLS Money is the first broker operating in the first charge space to adopt the white label service and has also integrated Nivo with Salesforce to create an automated cloud-based solution.

Using the new app, customers can communicate with CLS Money, share documents such as bank statements and payslips and e-sign documents. Information can be securely shared by lenders, brokers, lawyers and other professionals signed up to the Nivo network.

Clayton Shipton (pictured), managing director of CLS Money, said: “Companies like Amazon and Uber have changed everything, and customers now expect transactions in other areas of the lives to be just as quick and painless as ordering something on their phone in a few taps and receiving it the next day.

“Being able to remove posted documents from the equation was an absolute no-brainer. With this new app we’ve reduced the time it takes for a customer to send us essential documents to just a few minutes and made communications feel instant. The process is so much quicker, and the customer can see things moving along with real urgency. They stay engaged with the process to a much greater degree and I’m sure it’s going to make a significant difference to conversion.

“Mobile solutions and secure ‘chat’ style applications are the future. Customers don’t feel they’re being bombarded with ‘spam’ during the application and although we’re not quite ready to call the death of email, it is already looking as antiquated as snail-mail.”

Zach Thomas, business development at Nivo, added: “I’m delighted that Nivo has been able to help CLS Money deliver an ‘industry first’ in the first charge mortgage sector.

“Clayton and his team understand the value of digitising processes which make things easier for customers and advisers and this new branded App provides the perfect way for users to access our network of FinTech features and enable a quick and efficient loan application experience.”