West One Loans has appointed Sam Pettit as regional account manager for short-term finance in the North, in a move that underlines the lender’s growing commitment to brokers across England and Scotland.
Pettit (pictured) joins from Crystal Specialist Finance, where she served as business development manager, overseeing relationships with intermediaries across a range of specialist finance products. She previously worked as broker relationship manager at Clever Lending.
Her appointment is the latest in a series of steps to expand West One’s footprint in the North, following the opening of its Manchester office earlier this year.
In her new role, she will focus on developing and maintaining broker relationships across the region, supporting partners with the lender’s short-term lending solutions, including bridging, development finance and commercial mortgages.
Pettit said: “I’m excited for this new chapter of my professional journey with West One. Knowing the breadth of specialist lending solutions available combined with the outstanding service the team delivers, I’ve always admired how West One stands out in the specialist finance market.
“I’m looking forward to adopting their dynamic approach to lending and delivering on competitive solutions to the region. It’s exactly the kind of environment where I can make an impact and help brokers unlock even greater opportunities.”
Jez Quinn, head of sales, short-term finance, added: “We’re delighted to welcome Sam to the West One team.
“Her proven track record in specialist finance, combined with her deep understanding of broker needs and the regional market dynamics, makes her an excellent addition as we continue to expand our presence in the North.
“I’ve been familiar with Sam’s work for nearly 10 years and have always been impressed by her professionalism, expertise and energy. It’s a privilege to now welcome her to the team and collaborate with her directly.
“Sam’s expertise and client-focused approach will be invaluable in supporting our broker partners across this high-growth region.”
