Lead generation agency e-finity Leads is launching its Click-to-Call service at the Financial Services Expo next week.

In response to a shift in consumer behaviour, lead generation agency e-finity Leads has built a system that will allow mortgage, secured loan and insurance brokers to use mobile search.

Click-to Call allows a consumer to speak directly to a financial adviser when it’s most important and convenient for them, rather than filling in details on a data capture form and waiting for a call back. Pressing a ‘call now’ sponsored link from a specific mobile search term will connect the consumer directly to a financial adviser through the e-finity leads platform.

Matt Edwards, managing director of e-finity Leads, said: “We have invested time and money into this new service because we believe it is vital for the future of financial services lead generation.

“We know that people behave differently on mobiles, it’s easier to make a call than fill in a form and it’s time that we changed the way leads work to reflect that shift.

“Devising your own mobile strategy and campaigns can be time consuming and costly. The new service will allow our clients to receive inbound contact, direct from a consumer who has actively made the decision to call and seek more information about a specific product.”