Loans Warehouse has exclusively launched a new secured loan lender, Firmus Secured Loans Limited.

Firmus is headed up by COO Zena Campbell who was previously head of sales for Swift Advances.

She said: “I am thrilled to be launching Firmus Secured Loans and working closely with Loans Warehouse. I have known Matt and Sam for many years and believe that with our flexible and innovative products combined with their experience Firmus will soon become one of the leading lenders in this field.’’

Matt Tristram, co-founder and director of Loans Warehouse, said: “This is one of the biggest lender launches of 2013 and we’re proud to have been working with Firmus Secured Loans for the start.

“Throughout the year we’ve worked side by side with Zena and her team to help develop a new product and today’s launch is just the start.

“The new products offer something new and improved to clients whose credit profile may not be perfect, including loans up to £100,000 at 75% LTV.”