A new mortgage advice firm, Heath Mortgage Solutions, has launched in London today, backed by protection advice specialists Heath Protection Solutions, who have taken a 20% stake in the business.
Founded by Heather Greatorex (pictured, left), an experienced mortgage broker, the new brokerage will offer whole of market advice to both residential borrowers and buy to let investors.
The business is supported by Heather’s mother, Naomi Greatorex (pictured, right), managing director of Heath Protection Solutions, who will take an active role in guiding the new venture.
Heath Protection Solutions, established in 2014, has a strong track record in protection advice and has recently expanded its partner network, including with Norton Insurance Brokers.
The investment in Heath Mortgage Solutions forms part of a broader growth strategy aimed at bridging the advice gap and expanding the reach of holistic financial services.
Heather Greatorex said: “This is a huge milestone, and I’m thrilled to bring Heath Mortgage Solutions to the market. What makes this journey even more special is that I’m launching this business with my mum by my side. She’s been in the financial services industry for 25 years and has experience of owning her own business for over 10 years, so combining her experience with my fresh perspective is such an exciting pairing.
“This journey isn’t just about starting a mortgage company, it’s about building something together as two women, from two generations, showing that family, trust, and female leadership can be at the heart of this industry.
“There needs to be more young females in the mortgage industry, and I want other young women to see that there is a place for us, not just to take part, but to lead and drive innovation.”
Heather began her career at LDN Finance in 2018, where she progressed from an administrative role to mortgage adviser, later moving into a management role within the residential team.
Naomi Greatorex added: “I am really excited to be able to support Heather, launching her new mortgage brokerage business. I established Heath Protection Solutions in 2014, and I am looking forward to seeing how Heath Mortgage Solutions can help support more clients, access quality, whole of market mortgage advice.
“Mortgage advice through a younger, female led business, is, in my opinion exactly what the mortgage industry needs. Whilst we will be working together, as I have a share in the business, they will remain two separate businesses.”
The launch was also welcomed by Greg Cunnington, head of strategic accounts at Legal & General, who said: “Having had the pleasure of working with Heather previously, it is great to see the launch of her new business.
“The encompassing of and emphasis on the protection partnership here ensures holistic advice will be available to customers to cater for their requirements both financially and protection wise, both at the point of enquiry and application but also increasingly importantly throughout the lifetime of their mortgage and will ensure the best customer outcomes as all requirements will be assessed by experts.
“There is a real need to ensure the mortgage market continues to encourage young talent to join, with a real need for quality advisers wanting to build a career in this industry, and I know Heather will endorse this in the coming years and will be a superb role model.”
