Charles Frank Finance is offering intermediaries the opportunity to generate free mortgage leads through www.cf-estates.com.

The business development initiative is in partnership with online estate agency Front Residential.

John Lugsdin, director of the non-conforming loan packager, said: “this is a new and exciting way for IFAs and Mortgage Brokers to take charge of their clients’ real estate sales whilst generating free, hot qualified mortgage leads, we are proud to be able to offer this innovation to our stakeholders, and we hope it demonstrates our commitment to invest back in the market we rely on for business.”

“We are delighted to offer this product, to date it has been warmly received with IFAs seeing real benefits of having hot leads delivered straight to them, as we don’t ask for a cut the potential yield for the intermediary is massive when investment and protection vehicles are added to the mix,” added sales manager Liam Schewitz.

“For us it has been wonderful as it has generated a surge of buy-to-let, bridging and secured enquiries, having the guys at Front support this venture demonstrates the confidence in our ability to deliver this great product to market. We also see a great deal of direct business, which in turn generates clients needing mortgages who do not have professional advice. We geographically profile this data and offer it to our subscribers.”