Second charge distributor Fluent Money is launching separate brand for the broker market, Fluent for Advisers, at the Mortgage Business Expo in Bristol today.

The move is designed to separate the company’s different business channels and provide individual adviser businesses and networks with a clearly defined resource, which can offer either a full referral and advice service or a selection of potential products for the broker to make a recommendation.

Jeff Davidson, head of intermediaries, and members of his team, will be on hand at the Bristol Expo today.

Davidson said the Expo gives the company the opportunity to engage brokers face to face about the opportunities that second charge lending can provide for their clients.

He said: “We are delighted to be launching our new broker brand at the Mortgage Business Expo. Fluent for Advisers does what it says on the tin. We are 100% committed to helping brokers understand how effective second charge loans can be, whether they want to refer a client for advice by us or use our extensive knowledge to provide suitable alternatives from which to make their own recommendations.

“My team are looking forward to meeting anyone who has a question or concern about how best to integrate second charge lending into their businesses.”

Tim Wheeldon, chief operating officer at Fluent Money, added: “We are fully engaged with the intermediary market in the UK. Having developed our dedicated proposition for brokers in recent years, with the launch of Fluent for Advisers, we are ready to proactively seek a dialogue with every broker and adviser in the UK. We look forward to serving you all.”