Property services group, Leaders Romans Group, has rebranded to LRG.
The new identity is designed to position LRG as a “modern, forward-thinking brand” that delivers “everything property, all under one roof.”
The group says the change reflects its evolution into a parent brand, uniting under a single identity the 24 specialist property-related services it provides.
It offers services from residential sales and lettings to planning, architecture, surveying and commercial services.
Michael Cook (pictured), CEO of LRG, said: “LRG has become much more than many people realise. When we speak to clients, they’re often surprised by the breadth of our services and our number of brands.
“This rebrand is about making that clearer – giving us the impact and recognition we need while setting the stage for future growth. LRG is now a name that represents everything we do in property – strong, modern, and ready for what’s next.”
“Our strategy includes integrating central ancillary service brands such as mortgages, insurance, and surveys.”
Kiersty Sims, LRG’s group marketing director, added: “As we expand our portfolio, LRG remains committed to preserving the unique identities of the strongest estate agency brands we acquire, recognising their deep-rooted connections within their communities.
“Our strategy includes integrating central ancillary service brands such as mortgages, insurance, and surveys, which not only support our existing brands but also seamlessly extend to new acquisitions, ensuring swift and comprehensive service coverage.”
