New Homes Mortgage Services LLP has completed the acquisition of Barron Financial Solutions as it accelerates its expansion in the mortgage and protection advice market.

The deal, finalised on 28 November, brings Barron Financial Solutions under the New Homes Mortgage Services regulatory permissions and brand structure.

The business will now trade as Barron Mortgage and Protection Solutions, operating as a trading style of New Homes Mortgage Services LLP.

STRATEGIC GROWTH

The acquisition is part of a wider growth strategy that New Homes says will strengthen operational capacity and increase its national footprint. Barron’s established presence in the North West will be integrated with New Homes’ existing infrastructure, creating a larger advisory team with broader capabilities for clients, introducers and developers.

Stewart Bartle (pictured), founding partner and managing director of New Homes Mortgage Services, said: “Barron Financial Solutions has built a strong reputation for personal and reliable mortgage advice.

“Bringing the business into New Homes supports our strategic growth, increases efficiency, and expands our market share.

“This is our first acquisition, and a second is already planned for early 2026. Our growth strategy focuses on partnering with firms that align closely with our values and culture.”

BARRON TO RETAIN LOCAL PRESENCE

Barron founder David Barron said the move will provide continuity for the firm’s long-standing client base while opening opportunities for expansion.

He said: “This marks an exciting new chapter for our firm. For our team, our customers, and the community we’ve served for so many years, it’s about growth and opportunity.

“By joining forces with New Homes, we’re not just expanding, we’re enhancing what we can offer.

“New Homes’ scale and infrastructure open doors to a wider range of services and resources, while their forward-thinking approach to technology gives us the tools to stay ahead in a rapidly changing market.”

He added that the firm’s roots will remain firmly in Southport. “We’re proud of the reputation we’ve built for personal, reliable advice, and that commitment isn’t going anywhere. This partnership allows us to keep that local focus while giving our clients the benefits of innovation and flexibility.

“It’s the next step on our journey, and we couldn’t be more excited about what it means for the people we serve.”

ONGOING NETWORK RELATIONSHIPS

Both firms will continue operating within the Sesame network, which they say will support the development of adviser-focused services and technology as the market evolves.