Former Essex-based packager Les Daley has joined Capital Advances.

He has been tasking with officially launching and growing the Central London based business. He brings with him over 25 years’ industry experience.

Capital Advances launched into the UK first and second charge bridging market in October 2012. It recently expanded its product portfolio to include secured loans, mortgages (residential, buy-to-let and commercial), development finance and commercial finance, becoming a full service master broker to financial intermediaries.

Its software enables comparisons between different lenders as well as different types of products available through multiple channels (direct to lender, distributor, network or mortgage club).

Wayne Smethurst, a founding director of Capital Advances, said: “It’s a real privilege to welcome Les on board. To have someone with his pedigree and experience of running a specialist distributor joining the team is very exciting times for the business and the industry as a whole.”

Daley said: “I am delighted to join Capital Advances at such a pivotal point in the company’s growth plans. I look forward to contributing towards Capital Advances realising their full potential during such promising times within the mortgage industry.”

Roger Morris, sales director at Precise Mortgages, added: “Since Capital Advances launched they have always had a clear direction and their online trading platform proves this more than anything. Wayne has always looked to build the right team and Les Daley’s appointment sends a clear message to the market.”