Freedom Finance has announced the appointment of Brian Brodie as its new group chief executive.

Brodie (pictured) has over 25 years of financial services experience, having most recently held the position of sales and marketing director at Virgin Money. Prior to that, he was the chief executive of mortgage servicing firm HML.

He has also held a variety of director roles at the Royal Bank of Scotland including mortgage operations.

Brodie will work with the existing team to consolidate Freedom Finance’s position in the unsecured and secured market as well as developing a number of technology led growth strategies.

He said: “I am very pleased to be joining Freedom Finance as it embarks on a period of exciting development and continued diversification. I am looking forward to working with the committed and dedicated team at Freedom Finance, supporting the launch of its new solutions and contributing to the continued growth of the company.”