A new, technology-driven ‘hybrid’ proposition has been launched by former BDS Mortgage Group directors Phil Jay and Bob Hope.

The aim of LinX F.S. is to combine elements of a mortgage network, an IFA firm, a packager and direct sales force to provide brokers with access a number of financial services offerings.

LinX F.S. seeks to help mortgage and insurance intermediaries to develop and grow their business in a compliant manner. This is driven by iLinX’s access to All My Plans, an online consumer platform. The platform allows brokers access to additional sales opportunities in areas such as pensions, bonds, SIPPs, child savings accounts, annuities and share dealings, for example.

Clients can also be offered the opportunity to buy direct from a link to Beat That Quote across a variety of financial products ranging from credit cards through to utilities and from motor insurance through to pet insurance. Brokers of LinX with clients placing business through this medium will still earn income from these additional services.

LinX FS is an appointed representative (AR) of All My Plans. Advisers joining LinX FS will be added under its AR status so that firms have the ability to trade under LinX and are fully authorised through the IFA, All My Plans.

Phil Jay, director at LinX F.S., said: “A challenging market has made it evident that brokers need to look even further afield in order to realise the full potential of their new and existing client base. LinX FS has been set up for brokers who realise the importance of exploring every sales opportunity to enhance their worth to their clients and ensure that all additional revenue streams are fully utilised. We believe our expertise