New director for Linear Financial Solutions

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Matt Surridge has been appointed as director of Linear Financial Solutions.

Surridge (pictured) starts his new role 19 February 2025.

He joins Linear from MPowered Mortgages and has over 20 years of industry knowledge, with a long history of driving business development.

He has also worked for Mortgage Brain, Countrywide, and Lloyds Banking Group.

Surridge will replace Donald Fraser, who retired on 6 February, in a newly created role as director of Linear. He will additionally fulfil an interim sales director role for LSL Financial Services (PRIMIS and TMA).

Emma Hollingworth, LSL Group’s chief distribution officer, said: “I am delighted to welcome Matt to the team. He is an experienced mortgage industry expert with a focus on business strategy, leadership, and relationship management and has a formidable track record when it comes to creating and managing high-achieving teams.

“We look forward to Matt strengthening our team and supporting existing partners and developing new connections that will be an important part of Linear and PRIMIS’ success in the future.”

Surridge added: “I’m excited to be joining the award-winning team at Linear. This is an exciting opportunity to further develop the business for the future.

“I’m looking forward to building on Donald’s success and strengthening our position as part of the PRIMIS network.”

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