Daniel Hobbs has received FCA approval of his appointee as CEO of Essex-based network, New Leaf Distribution.
Hobbs’ priorities include attracting more IFAs with its paraplanning service, and helping more mortgage brokers upskill and attain IFA status, as well as championing the network’s academy for new mortgage brokers and IFAs.
The 36-year old (pictured) joined New Leaf in 2012 as director of compliance, a position he held for five years before becoming managing director.
New Leaf Distribution has limited the number of firms it works with to 250 “to ensure quality standards” and provide a bespoke service to its ARs.
It works with both brokers and IFAs and currently has 300+ advisers with over £1bn under management.
Former CEO, Mark Hobbs, has become chair and will continue to provide strategic direction and support to the management team.
Sam Wallis, previously investment director, is now the network’s managing director.
Mark Hobbs said: “Daniel becoming CEO marks a new chapter for New Leaf and I am confident that he and Sam will lead us to even greater success in 2025 and beyond.At New Leaf, we pride ourselves on knowing the first names of all our advisers and believe service and quality standards must be prioritised over scale. It’s central to our vision of how financial services should be and the exceptional relationships we have with our advisers is hopefully proof of that.
“As chair, I will continue to provide support whenever needed but the day-to-day management of New Leaf and its future growth plans are now very much in Daniel’s hands.
Daniel Hobbs added: “I’m incredibly honoured to be CEO at New Leaf Distribution. I’ve been fortunate to learn from Mark’s guidance over the years and am now ready to build upon the strong foundations he has put in place.
“Upskilling brokers to become IFAs and getting more people into this fantastic industry via our academy are two of our biggest priorities in 2025.
“As always, we remain committed to being known as the network that knows your name and that places a cap on the number of advisers we work with to ensure the very best service standards.”
