Yorkshire Building Society Group, which celebrates its 150th anniversary this year, has unveiled a new identity across its brands.

The UK’s second largest building society – which includes the Yorkshire, Barnsley, Chelsea and Norwich & Peterborough building societies – has revealed its new identity to reinforce the size and strength of the Group.

The fresh identity is designed to unite the Group’s high street presence and help new and existing customers understand the benefits of being part of a larger Group.

The trading names of the individual brands will remain. The new logos of each will be rolled out on all customer communication, branch locations and head office sites, in a phased programme from today..

“We’re really excited to reveal our new-look brands and Group identity, to better reflect who we are as an organisation,” said Chris Pilling (pictured), chief executive.

“We’re proud of each of our brands’ strong heritage, and we’re excited about the future of the Group. Our 150th anniversary year provided the perfect platform to launch our new look and help our members visually understand that they belong to a much bigger Society.”