TFC Homeloans has unveiled a new brand identity across its website and communications. The new website design aims to allow Brokers to source key information and transact business all in one place.

Traditionally known as The Finance Centre, the brand which covers the four key loan areas (first charge, second charge, bridging and commercial) is revamping its approach. The new brand identity aims to better reflect the company’s vision of offering a simpler, faster and more user intuitive experience.

This follows the launch of a new sourcing system powered by APAC Systems which is due to be revealed in the coming months.

The cloud based sourcing system allows bBrokers to combine criteria and application questions from 128 lenders to create one generic application form, saving brokers time while searching the whole of market.

Andrew Brown, director of TFC Homeloans, said: “Our vision is to provide a solution for every single case. Post-MMR Brokers are finding it increasingly difficult to source deals. Our Smart Source portal provided through our website will allow access to whole of market sourcing, product exclusives and also recommend the best type of loan for each case.

“When sourcing remortgages with capital raising Smart Source will identify whether a second charge loan is the most appropriate option, helping the broker to be compliant. We truly believe Smart Source will revolutionise the intermediary market.”