Source Insurance has appointed Wayne Davies as business development manager (BDM) for Wales and the West of England.

Davies (pictured) joins the Source from The Mortgage Advice Bureau. Prior to that, he spent a number of years at Legal and General.

Lee Denton, the Source’s head of sales, said: “This new and exciting appointment forms part of Source’s aim in developing existing relationships with accounts in Wales and the South West region.

“Wayne brings with him a wealth of relationship management and training experience that will undoubtedly assist the team as we look to deliver a range of educational support materials and build on our well established and hugely popular GI masterclass roadshows.”

Davies added: “I joined Source Insurance because I believe it is a forward thinking company that aims to do things differently. Initiatives such as the new Lifestyle Insurance product and proactive retention process are among many. A major contributing factor in joining was the overall impression of the people and working environment when going through the interview process. 

“Everyone is happy to help, welcoming, and enjoys what they’re doing with the purpose of doing the right thing every time for the customers and advisers.”