Zurich Financial Services Group has announced the appointment of Jaki Platt, as area sales director.

She will report to Richard Howells, UK IFA sales director.

Platt joins Zurich from Skandia where she was platform manager – Selestia Investment Solutions for the last two years, helping advisers to develop their business models. She has held several senior roles in the life and pensions industry, including head of retail for Scottish Widows Investment Partnership, head of sales for Invesco Life Ltd and head of pensions for Perpetual plc.