The Yorkshire Building Society Group has announced that Barnsley Building Society and Chelsea Building Society branches will both be rebranded Yorkshire Building Society.
It says the plan will give all existing Barnsley, Chelsea and Yorkshire members access to a larger Yorkshire Building Society branded network of more than 250 branches and agencies.
Chelsea Building Society branded mortgages and savings accounts will also continue to be available for new members online and via the telephone.
In 18 locations where the Group currently has two branches under any of the Barnsley, Chelsea or Yorkshire brands, it is planning to merge these to serve members from one Yorkshire Building Society branch (see appendix).
In addition, there are four locations in the Barnsley Building Society network where no branch will be maintained and in these areas the Group is actively pursuing opportunities to open a Yorkshire Building Society agency with local businesses.
The planned changes will be phased in with Barnsley branches rebranded as Yorkshire in July and Chelsea branches rebranded by September.
The Group has entered consultation with 13 branch colleagues.
Norwich & Peterborough (N&P) Building Society branches, colleagues and members, which are also part of the Yorkshire Building Society Group, are not affected by the plans.
Chris Pilling, chief executive of Yorkshire Building Society, said: “Our branch network always has been, and remains, at the heart of our business, providing the face to face service that many of our members prefer.
“These planned changes will make us more efficient and will deliver greater long-term value to both new and existing members. They will also help us to support the changing needs of our members.
“Our merger activity between 2008 and 2010 resulted in the Group having multiple branches in single locations and a legacy of different products from each brand, with members restricted to transacting in the branches of just one brand.
“One in five branch customers already transact in multiple branches and by widening the choice available we expect more members will make use of this flexibility.”
