The number of mortgage products available in the UK has reached an all-time high, breaking through the 25,000 mark for the first time, according to new data from Twenty7tec.

At the end of February 2025, the total number of products available on the market stood at 25,090, marking a 2.33% increase from January 2025.

This milestone comes as the mortgage sector continues its upward trend, with 27.1% more products available per day on average in February 2025 compared to the same month last year.

Tthe number of products in the maximum 90% LTV and 95% LTV ranges also reached record levels, with 1,806 products now available — a reflection of growing demand from first-time buyers.

Nathan Reilly, director at Twenty7tec, said: “We’ve seen a greater level of activity from first-time buyers in the market in February 2025, helped no doubt by the new record number of products available in the 90%+ loan-to-value ranges.

“For years, we saw the peak of March 2020, pre-lockdown, where the market had set a record of 20,176 products available and thought it might prove hard to surpass. It took until March 2024 to better that figure, and the market has only continued to flourish since then.

“In fact, every month has beaten the year prior’s equivalent month for the past 19 months. That’s quite a bull run for the market.

Of course, as the volume of products increases, we need to balance that with making applications as easy as possible so that advisers can spend their time on the activities which most benefit their customers.”

Reilly also highlighted the increasing use of Twenty7tec’s APPLY platform, which has seen a 13.39% year-to-date increase in usage compared to the same period in 2024.

“APPLY streamlines the submission of decisions in principle and full applications, enabling advisers to connect effortlessly with lenders and enhance their workflow. In turn, that improves their service timelines and their profitability.”