Uinsure and Mortgage Intelligence have bolstered their partnership with the introduction of new products, services and digital tools.

As part of the strengthened partnership, Mortgage Intelligence and Uinsure are to launch a wide-scale campaign to encourage advisers to discuss insurance with every client.

Network and club advisers are being encouraged to deepen their offerings as they can now cater for a wider selection of client needs either on an advised or referred basis. Advisers will be able to advise on home, buy-to-let and non-standard business and also refer more complex commercial insurances through Uinsure’s digital platform.

Lauren Bagley (pictured), Unisure’s chief partnership and marketing officer, said: “We are intent on enabling advisory businesses to add value to clients by addressing their insurance needs. Advisers are well positioned to identify and tailor their service to the client’s specific requirements and we have unbendable belief that these businesses can provide a much stronger and compelling service to customers too.

“Our partnership with the Mortgage Intelligence team is extremely valued, as we align our resources, people and digital tools to help their members provide a high-quality value proposition to their customers.”

Sally Laker, Mortgage Intelligence’s managing director, added: “We are delighted to be strengthening our partnership with Uinsure. We are passionate about insurance at Mortgage Intelligence – and our new campaign and training programmes will help to reinvigorate the insurance conversation.”