Mortgage Advice Bureau (MAB) has announced the internal appointment of Sam Toms as lender relationships account manager.

Toms (pictured) has been with MAB for more than a decade, having led the company’s events team, and will now report to Rachel Geddes, strategic lender relationship director.

Her new remit includes strengthening relationships with both existing and prospective lending partners, while also supporting broker education and helping advisers to unlock more opportunities for lead generation.

“This is such an exciting step for me – one that builds on the relationships I’ve developed over the years with our lender partners, and aligns with my passion for helping our advisers say ‘yes’ to more customers,” said Toms.

She added: “It’s the end of an era, but I know that our events will continue to be in safe hands. I’m incredibly grateful for the experiences and friendships I’ve built in my time leading the team, and I’m looking forward to this exciting new chapter.”

Her appointment is seen as a further strategic move to bolster MAB’s intermediary proposition, with a particular focus on addressing gaps in the market and working with lenders to explore new solutions.

Geddes said: “I’m thrilled to have Sam joining my team. Sam’s passion to help shape the market and her current lender partner relationships make her a perfect fit, and I’m confident that this new appointment will help take our proposition to new heights.”

Toms has taken up her new role today.