Masthaven Secured Loans has launched a new range and reduced key rates by up to one percentage point.

Paul Brett (pictured), its recently appointed sales director, said Masthaven is looking to make it as easy as possible for brokers to do business by reducing the bandings across the range and streamlining the whole offering.

“While many lenders are striving to cover every angle in their propositions, which can make it difficult to follow, at Masthaven our philosophy is to make sure that what we do makes it easy for brokers to see exactly how their client fits into our product range,” he explained.

“So we have simplified our matrix even further to provide greater clarity and by dropping our key rates, we believe we have an offering which stands out from the crowd and provides good value to brokers and their clients.”

Paul Crewe, director of Smart Money Loans, added: “The rate reduction is to be welcomed, but where Masthaven has really succeeded is that rather than load up their product range with ever more bands and variations, they have minimised complication and produced a simpler proposition, which is easier to follow and apply.

“Backed up by their particular brand of personal service, Masthaven is becoming a strong contender for brokers’ attention in 2014.”