Martin Gilsenan has joined Iron Bridge Finance as its new director of sales.

He will report to the London-based property development lender’s CEO, Lance Joseph.

Gilsenan’s (pictured) principal responsibilities will be to lead and develop the group’s sales programme. As a member of the senior management team, he will also provide strategic oversight and advice.

Based in Primrose Hill, Iron Bridge invests its own funds to provide mezzanine and top-up finance on residential and mixed use development projects. Bridging finance is also available.

Iron Bridge lends in amounts from £250,000 to £7 million in areas of high demand across England and Wales.

Its stated objective is to bridge the gap between senior debt and equity within the capital stack.

Joseph said: “Martin not only brings to Iron Bridge a wealth of experience, but his high reputation and credibility amongst intermediaries is second-to-none. His skill set will complement our strong and experienced team. We are delighted he has decided to join us and so add his considerable professional weight to our ambitious programme for growth and expansion.”

Gilsenan previously held senior sales roles at a variety of specialist lenders, including Money Partners, GE Money Home Lending and iGroup. He was also a founding director and shareholder of brokerages Residential 1 and Commercial 1.

Most recently, Gilsenan was sales director at Fortwell Capital – formerly Omni Capital Partners – a position he held from 2011 to May 2017.

He said: “Joining Iron Bridge at this exciting time in its development is precisely the next type of business challenge I was seeking. They have built an impressive proposition and I’m hugely looking forward to working with Lance and the team. The need and demand for competitive mezzanine finance has rarely been greater, which, I believe, provides Iron Bridge – the market’s ‘best-kept-secret’ – with a unique opportunity to achieve and exceed its objectives.”