Jerrold Holdings, the group that offers loans through brands including Blemain Finance, Lancashire Mortgage Corporation, Cheshire Mortgage Corporation, Auction Finance and Bridging Finance. has appointed David Dawkins as head of marketing.

Dawkins’ role is the latest in a number of senior appointments at Jerrold holdings designed to help the business to grow further following the completion of its £200 million capital raising via Senior Secured Notes in September 2013.

Gary Jennison, Jerrold Holdings Deputy CEO, said: “David’s appointment reflects our continued growth ambitions for the brands in the Jerrold Holdings stable. He joins the company at an exciting time – we’ve already announced a number of product and service innovations this year, with more still to come.

“With a track record of driving profitable growth through strategic insight and innovative execution, David will be key in helping us deliver the ambitious plans we have in place.”

In his new role, Dawkins will be responsible for managing a nine-strong in-house team of web developers, designers, communications specialists and product managers.

With 16 years’ experience in marketing, Dawkins’ previous roles have included in-house stints with lenders GE Capital and GMAC-RSC. His last role was with Sheer Digital, a London-based agency specialising in web design and digital marketing.

Dawkins said: “The Jerrold Holdings brands are clear leaders in their respective markets. The opportunity to join the group at such an important time in its evolution is an exciting prospect and I look forward to working closely with its broking partners and customers.”