Vizolution has received £5m in new equity investment to drive product development and international growth.

Vizolution is an SaaS customer experience tech company, whose omni-channel solutions are used by some of the largest UK financial services telco and utility companies to streamline their customer journeys. Since its launch in 2013, Vizolution has achieved triple digit annual growth rates and has won numerous industry awards reflecting the value that their solutions bring to their clients.

HSBC has led the £5m investment round that has included existing shareholders, most noticeably Finance Wales, who has invested £1 million as part of the round. Finance Wales has supported Vizolution over multiple rounds of investment.

The new funds will be used to expand Vizolution into North American, APAC and EMEA markets, as well as fuel increased product development that will allow Vizolution to continue to deliver innovative, market leading solutions.

Vizolution CEO Bill Safran (pictured) said: “A significant element of our success has been through partnerships with our customers.  We regard the investment by one of our major customers, HSBC, as a very strong vote of confidence in the solutions that we are providing to the market.

“We have set ourselves significant growth targets in both in the UK and this investment from HSBC will help us achieve those targets. We are also very pleased to have the continued strong support of Finance Wales who have helped fund our success to date.”

Ore Adeyemi, investment director, strategic innovation investments at HSBC, said: “The Vizolution platform has proven to be a highly successful and innovative solution geared towards ensuring an efficient process and simplifying service delivery for customers in financial services and other sectors.

“We are excited about this investment partnership with Vizolution as they execute on their future plans.”