LV= has launched the Retirement Centre, a microsite designed to provide advisers with practical and technical support for their business.

The microsite features downloadable guides which contain technical information that advisers need to be aware of when discussing how clients structure their retirement.

Each week new content from one of LV=’s technical staff will be uploaded addressing a topical issue.

The site also includes a series of guides on how advisers can further develop their proposition, build professional connections and market their proposition to clients.

The marketing section builds on the marketing toolkit that LV= launched last year to help advisers discuss retirement planning with their clients, and incorporates material such as template letters for clients and client brochures, all of which can be adviser branded.

Steve Lewis, LV= head of retirement distribution, said: “The retirement market has changed considerably in the last eighteen years, however many clients approaching retirement are not aware of all the options available to them. Advisers have a crucial part to play in ensuring that retirees structure their income in a way that provides them with the flexibility that best suits their retirement needs.

“We created the Retirement Centre because in this post-RDR environment, we are keen to work with advisers not only to help them showcase their proposition to clients, but to help them demonstrate the value of advice they offer.”