LV= is introducing a pricing offer for the remainder of 2011 on its full and budget income protection (IP) products.
The income protection provider is seeking to stimulate new adviser interest with its aim to offer the lowest premium for IP in nine out of every 10 cases.
Its product includes benefits such as no standard exclusions, and a £1,000 benefit guarantee for those people whose income fluctuates.
93% of LV=’s claims were paid in the 12 months to 30 June 2011.
Mark Jones , LV= head of protection, said: “We all know that we need to engage more people in the importance of protecting their income
