LV= has claimed latest research suggests it is now the most recommended insurer in the UK.

In a YouGov BrandIndex survey, involving over 30,000 consumers from across the UK, LV= was named as the insurer they are most likely to recommend to friends. The daily research asks respondents which insurers they are aware of and then asks them to rate the insurer on a number of factors.

The research reveals that LV= is the insurer that consumers are most likely to recommend to friends and is ranked number one out of all insurers for both quality and value for money. LV= also achieved the highest ‘buzz’ factor, meaning that it is the insurance brand people are most likely to have heard something positive about. The research also shows LV= is the most positively perceived insurer overall, when all research factors are taken into consideration.

Mike Rogers, LV= CEO, said: “Today’s market is highly competitive and consumers are quick to switch if they don’t get the quality and service they want from their insurer. Our vision is to be Britain’s best loved Insurer by combining great value with great values.

“We are delighted that the recent YouGov research demonstrates that consumers are noticing the LV difference.”