LV= has introduced a temporary discount on income protection.

The protection provider is offering a 5% discount on all income protection and budget income protection applications received by 31 May 2013.

The discount will be included automatically on all new quotations.

Mark Jones, LV= head of protection, said: “Income protection is often the most important and relevant protection policy for the majority of people.

“We hope that our sale will give advisers yet more reason to talk to clients about the importance of protecting their income.”