LV= has improved the flexibility and lowered the pricing on its Mortgage & Lifestyle Protection (MLP) product, developed as a superior alternative to traditional accident, sickness and unemployment cover.

The protection provider says the new changes to MLP come as a direct result of adviser feedback, asking for greater flexibility in matching cover to clients’ sick pay and redundancy arrangements, and a new approach to pricing.

Mark Jones , LV= head of protection, said: “The feedback we’ve had from advisers is that they love the product